Former union minister and BJP MP from Karnataka Anant Kumar Hegde sought to bring CEO and MD of CEAT Ltd Anant Vardhan Goenka's attention to the problems caused by blocking the streets during "Namaz" and noise pollution caused by the "Azan".
New Delhi: Another brand finds itself in a soup over an advertisement, this time it is the tyre manufacturing major CEAT Ltd. The Mumabi-based company received backlash from former union minister and BJP MP from Karnataka Anant Kumar Hegde who raised an objection stating that the ad hurt ‘Hindu sentiments’.
The advertisement featuring Bollywood megastar Aamir Khan discourages people from bursting crackers on the roads. While, Hegde applauded the ad for raising awareness against bursting crackers on streets, it also sought company's attention to the "problem of roads being blocked in the name of Namaz and noise emitted from mosques during Azan."
The letter written to Ceat's MD and CEO Anant Vardhan Goenka on October 14, tells the tyre company that the advert has created unrest among the Hindus, and hoped that the organisation will respect the “Hindu sentiment".
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